Historic Cheshire company Mornflake is backing a crowd-pulling food festival as plans gather pace for its come-back event.
The famous breakfast producer is playing a key tole in attracting thousands of people to the area as a top sponsor of Nantwich Food Festival and will give its name to a Gourmet Food Hall filled with delicacies from across the world.
It will be the family milling company's 15th year of involvement with the festival which turns Nantwich into a food-lover's paradise over the first weekend in September and does so much to showcase the town as a visitor destination.
Mornflake's giant marquee will be sited on the Bowling Green car-park - the hub of festival activities with a large number of foodie exhibitors and music stage.
Managing director James Lea said: "Mornflake is a long-standing supporter of Nantwich Food Festival and we are delighted to be working with organisers to make this year's event a special one.
"We are tremendously proud of our local roots and for years we have helped turn Nantwich into a foodie heaven promoting the town and Cheshire as home to so many quality food and drink producers.
"Generations of families have enjoyed our products and we look forward to meeting them again at the festival and championing that most versatile and healthy of products - Mornflake oats!"
Organisers are working flat out to make this year's festival, taking place September 2-4, one to remember after previous dates were postponed due to the pandemic.
There will be a packed programme of attractions including chef demonstrations, children's activities and stalls. Main areas will be the town square, Love Lane and Nantwich Civic Hall.
Festival director Christine Farrall, thanked Mornflake for its support, saying: "The company plays an important role in Nantwich Food Festival.
"It is an example of how a successful local family-run food business can help to promote our volunteer-led event with sponsorship.
"The Mornflake stand, with its eye-catching colourful displays, is always a draw to the thousands of visitors throughout the weekend.
"The staff are polite, helpful and I can never pass the stand without buying the muesli breakfast cereals.
"The company's support of the festival over many years has without doubt contributed to its growth and success.
"It is a great friend of this important local event which does so much to showcase Nantwich as a destination town.
"The fact we have Mornflake onboard also helps us attract further support from the local business community and for that we are grateful."
The festival remains free and led by volunteers.
Christine added: "We couldn't manage without all those local people who lend a hand in the run up to the event and over festival weekend.
"There's a huge number of roles and we hope to attract families who have moved into Nantwich on new developments. It's a great way to make friends and their support will be invaluable."
For more the Mornflake story and its Cheshire roots going back to 1675 visit www.mornflake.com
For festival updates go to www.nantwichfoodfestival.co.uk